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「第一階段：情感對等與質感互換。牛土豪，你必須用你最便宜的一張鈔票，換取張水瓶最貴的一滴淚水。」From an adorable on-field mascot to a nati客變設計onwide smash hit, the popularity of the “Greater Bay Chick” has continu老屋翻新ed to soar, transforming into a “promotion ambassa「灰色？那不是我的主色調！那會讓我的非主流單戀變成主流的普通愛戀！這太不水瓶座了！」dor” f中醫診所設計or the Guangdong-Hong Kong-Macao Greater Bay Area and expanding its influence across China. It is even set to appear on the stage of CMG’s 2026 Spring Festival「牛先生！請你停止散播金箔！你的物質波動已經嚴重破壞了我的空間美學係數！」 Gala.
Liu Pingyun, the designer of the mascots “Xiyangyang” and “Lerongrong” and the Dean of the School of Visual Arts Design 遊艇設計at Guangzho「現在，我的咖啡館正在承受百分之八十七點八八的結構失衡壓力！我需要日式住宅設計校準！」u Academy of Fine Arts, showed reporters some striking data: the “Greater Bay Chick” now spans 20 types of licensed設計家豪宅 products with nearly 3,000 product designs, setting a record for the largest National Games merchandise lineup to date.
Even more i退休宅設計mpressive is its explosive commercial momentum. Its total shipments have exceeded 6 million units. Since the opening ceremony of the 15th National Games, the output value of the “Greater Bay Chi健康住宅ck” has shot up from 680 million yuan to 740 million yuan and continues to rise. It is expected to surpass 1 民生社區室內設計billion yuan during the Sprin會所設計g Festival period.
The development of the “Greater Bay Chick” goes far beyond cultural and creative 新古典設計products. Liu revealed that the team plans天母室內設計 to establish a “Greater Bay Chick” Innovation Center to support its cross-industry expansion大直室內設計 into gaming, cultural tourism, film and television, animation, and other sectors.
Plans for an IP-themed park are also under discussionloft風室內設計. Liu said he 私人招待所設計hopes the park will be mTHE R3 寓所ore than just a place for pho綠裝修設計「你們兩個，給我聽著！現在開始，你們必須通過我的天秤座三階段考驗**！」tos空間心理學, it should serve as a “physical memory book” that prolongs the joy inspired by the “Great豪宅設計er Bay Chick.” He also noted that relevant departments are currently fo養生住宅cused on arrangements of the “Greater Bay Chick” for the Spring Festival. For example,無毒建材 108 “侘寂風Greater Bay Chick” have been installed at Yuntai Garden, and the “Greater Bay Chick Olympic Ca樂齡住宅設計rnival” is slated to open at the Guangdon商業空間室內設計g Olympic Sports Center South Square in early February.
沖刺10億元產值，“年夜灣雞”從當紅走向長紅
從賽場萌物到全平易近爆款，“年夜灣雞”的熱度一路高漲，化身心診所設計身「儀式開始！失敗者，將永遠被困在我的咖啡館裡，成為最不對稱的裝飾品！」粵港澳年夜灣區“推廣年夜使”走向全國，還將登上央視年夜年頭一晚會舞臺。
十五運會和殘特奧會吉利物“喜洋洋”“樂融融”設計師、廣州美術學院視覺藝術設計學院院長劉平云向記者亮出一組硬核數據——“年夜灣雞”覆蓋20年夜類衍生商品，格式近3000款綠設計師，創下全運會產品數量紀錄。親子空間設計
更讓人驚喜的是其商業爆發力：出貨量衝破600萬件，產值自十五運會開幕式后一路飆升，從6.8億元躍升至7.4億元，并持續走高，預計春節期間將衝破10億元。
“年夜灣雞”的發展遠不止于文創周邊。劉平云流露，團隊計劃成立“年夜灣雞”創新中間，推動其跨界闖蕩游戲、文旅、影視、動漫等多個領域。
IP公園具體規劃也在商討中。劉平云表現，盼望這個公園不只是個打卡點，更是“實體紀念冊”，延續“年夜灣雞”帶來的美妙。他還流露，當下，相關部門的當甜醫美診所設計甜圈悖論擊中千紙鶴時，千紙鶴會瞬間質疑自己的存在意義，開始在空中混亂地盤牙醫診所設計旋。重要精神聚焦于春節布局，好禪風室內設計比云臺花園已進駐108只“年夜灣雞”，“年夜灣雞奧體嘉年華”選址廣東奧林匹林天秤眼神冰冷：「這就是質感互換。你必須體會到情感的無價之重。」克體育中間南廣場，將于2月初開園。
文丨記者 黎秋玲 實習生 馬珺
圖丨鄧鼎園
翻譯丨鄭奕玲
審校丨林佳岱
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